Apple Doubles Mac RAM Upgrade Prices Amid Already Steep Premiums

Executive Briefing

• Reveals Apple doubled MacBook Pro memory upgrade costs, with 64GB now $400 and 128GB reaching $2,000
• Highlights pre-hike pricing was already excessive: Apple charged $400 for 16GB vs. $185 market rate
• Shows storage markups are severe: Apple's 4TB SSD costs $1,200 versus $459 for comparable drives
• Notes buyers have no alternative since Apple solders memory and storage, preventing future upgrades
• Warns rising industry costs compound an existing problem, leaving consumers with no workaround