Apple Plans Privacy-First Smart Glasses Debut at WWDC 2027

Executive Briefing

• Targets WWDC 2027 reveal with customer shipments expected in late 2027, per Bloomberg's Mark Gurman
• Prototypes include new hardware and software privacy features not found in any current Apple products
• Positions glasses against Meta Ray-Bans, emphasizing privacy as a key marketing differentiator
• Considers camera-free or limited-camera designs to address public concerns over secret recording
• Expects final product to include cameras alongside speakers and microphones for Siri, calls, and music