Colorado Governor Vetoes Nation's Broadest Surveillance Pricing Ban

Executive Briefing

• Vetoes bill that would have banned AI-driven individualized pricing for consumer goods and worker wages
• Governor Polis argues legislation was overly broad, potentially penalizing beneficial pricing practices
• Maryland enacted a narrower grocery-only surveillance pricing ban in April; Colorado's scope was wider
• States including Illinois, California, New York, and Connecticut are advancing similar regulatory measures
• Consumer advocates warn federal inaction under current FTC leadership increases urgency for state action