Confused AI Strategies Are Costing Firms ROI and Alienating Employees

Executive Briefing

• Reveals companies adopting AI without clear goals, leading to wasted investment and staff disengagement
• Highlights Accenture and KPMG tracking employee AI usage, tying adoption to promotions and performance targets
• Shows fewer than one-third of UK civil servants were consulted on AI rollout, undermining productivity gains
• Warns that deploying AI onto fragmented or fear-based cultures accelerates failure rather than efficiency
• Argues leadership alignment on AI purpose is essential before tools are deployed across departments