KPMG Retracts AI Report After Hallucinations Misrepresented Major Organizations

Executive Briefing

• Reveals KPMG pulled its 'Redefining excellence in the age of agentic AI' report after clients denied its claims
• Identifies UBS, NHS, Swiss Federal Railways, and Transport for London as organizations whose AI usage was misrepresented
• Confirms research group GPTZero traced inaccuracies to AI hallucinations, suggesting KPMG used AI to write an AI report
• Notes KPMG is investigating internally, citing failure to apply required human oversight and source verification
• Mirrors a similar incident where EY withdrew a report containing fake footnotes and AI-generated hallucinations