Meta Launches In-House Muse Image and Muse Video AI Generation Tools

Executive Briefing

• Launches Muse Image and Muse Video on July 7, 2026, ending reliance on Midjourney and Black Forest Labs
• Enables users to tag public Instagram accounts as visual references directly within image generation prompts
• Ranks second on Arena.ai's human-preference leaderboard, trailing only OpenAI's GPT Image 2
• Operates as an AI agent, searching the web, running code, and self-correcting outputs before delivery
• Offers free access via Meta AI app, Instagram Stories, and WhatsApp, with a paid tier for high-volume use
• Muse Video supports native audio generation but remains in preview due to sync and motion physics limitations