Netflix Used Generative AI in Over 300 Productions in 2026

Executive Briefing

• Confirms generative AI assisted workflows across roughly 300 titles in 2026, concentrated in post-production stages.
• Highlights three productions where AI created crowds, historical battles, and establishing shots faster and cheaper.
• Reports 17 minutes of AI-enhanced footage in The American Experiment, produced twice as fast at half the cost.
• Acquired filmmaking AI company InterPositive, co-founded by Ben Affleck, expanding its in-house AI capabilities.
• Establishes guardrails prohibiting AI replacement of performances and union-covered work without consent and agreements.
• Signals Hollywood's debate has shifted from whether to use AI to who controls it and who benefits from savings.