Pinterest Launches 'Ask Pinterest' Conversational AI Shopping App

Executive Briefing

• Introduces standalone experimental app using natural language to deliver personalized shopping recommendations and inspiration
• Leverages Pinterest's proprietary 'Taste Graph' to map user interests and aesthetics for tailored AI responses
• Supports multi-step queries like room furnishing or dinner party planning, retaining context across sessions
• Unveils advertiser tools including AI Ads Manager assistant, Performance+ creative model, and MCP campaign infrastructure
• Positions standalone app as a testing ground to avoid disrupting the main Pinterest experience