Snapchat Bans Wholly AI-Generated Videos from Spotlight Public Feed

Executive Briefing

• Removes AI-generated videos from Spotlight recommendations, even when creators disclose AI use
• Prioritizes authentic human-made content, citing concerns over low-quality repetitive AI material
• Permits creators to use AI tools to enhance content, but bans fully AI-generated uploads
• Joins LinkedIn, Substack, and Pinterest in restricting AI-generated content across platforms