YouTube and X Drove 3M+ Visits to Nonconsensual Nudify Sites, Study Finds

Executive Briefing

• Reveals social networks referred over 5.7 million visits to nudify sites between December 2025 and March 2026
• Identifies YouTube as the top referral source with 1.82 million visits, driven by promotional app-review videos
• Shows nudify tools are accessible for as little as $1 per image, generating an estimated $36 million annually
• Notes motivations extend beyond sexual exploitation to weaponizing images for career destruction and financial harm
• Highlights enforcement gaps despite the Take It Down Act and platform policies explicitly prohibiting such content
• Warns deepfake abuse has been reported in over 90 schools globally, with no sign of slowing