Meta Launches AI Business Agent Globally on WhatsApp with Token-Based Pricing
Source: https://techcrunch.com/2026/06/03/metas-ai-agent-for-whatsapp-business-is-now-available-globally/
Executive Briefing
- Expands Meta Business Agent worldwide after two years of testing in India and Mexico
- Enables businesses to handle customer queries, book appointments, qualify leads, and recommend products
- Extends availability to Instagram DMs with daily briefing and overnight chat summary features planned
- Plans enterprise platform integrating with Shopify, Zendesk, and Shopee for custom agent creation
- Charges businesses via WhatsApp Business Premium tiers; large businesses pay per token consumed
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